LTV Overview
Average Order Value
4.16%$76.62
Customer LTV
6.40%$487
Repeat Purchase Rate
2.10%38.2%
Customer Retention Rate
1.30%72.4%
Avg Orders / Customer
0.70%2.8
Returning Customers
5.80%8,412
Avg Customer Lifetime
1.40%22.8 mo
LTV
LTV 60
3.43%$192.00
LTV 90
1.20%$288.00
LTV 120
0.80%$384.00
LTV 150
1.50%$480.00
LTV 180
2.10%$576.00
LTV 60 %
0.80%98%
LTV 90 %
1.20%88%
LTV 120 %
0.50%79%
LTV 150 %
0.30%72%
LTV 180 %
1.10%65%
Retention Cohort
| Cohort | Customers | NCPA | RPR | 1st order | Month 0 | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aug 25 | 275 | $79.00 | 12.80% | $95.00 | $172.76 | $247.41 | $319.07 | $387.87 | $453.92 | $517.32 | $578.19 | $636.62 | $692.71 | $746.57 | $798.26 |
| Sep 25 | 276 | $80.00 | 12.81% | $96.00 | $173.90 | $247.90 | $318.21 | $385.00 | $448.45 | $508.73 | $565.99 | $620.39 | $672.07 | $721.17 | |
| Oct 25 | 277 | $81.00 | 12.82% | $97.00 | $175.02 | $248.36 | $317.30 | $382.10 | $443.01 | $500.27 | $554.10 | $604.69 | $652.25 | ||
| Nov 25 | 278 | $82.00 | 12.83% | $98.00 | $176.12 | $248.77 | $316.34 | $379.17 | $437.61 | $491.96 | $542.50 | $589.51 | |||
| Dec 25 | 279 | $83.00 | 12.84% | $99.00 | $177.20 | $249.14 | $315.33 | $376.23 | $432.25 | $483.79 | $531.20 | ||||
| Jan 26 | 280 | $84.00 | 12.85% | $100.00 | $145.50 | $186.91 | $224.58 | $258.87 | $290.07 | $318.47 | |||||
| Feb 26 | 281 | $85.00 | 12.86% | $60.00 | $105.90 | $147.21 | $184.39 | $217.85 | $247.97 | ||||||
| Mar 26 | 282 | $86.00 | 12.87% | $61.00 | $107.28 | $148.47 | $185.13 | $217.75 | |||||||
| Apr 26 | 283 | $87.00 | 12.88% | $62.00 | $113.41 | $163.28 | $211.65 | ||||||||
| May 26 | 284 | $88.00 | 12.89% | $63.00 | $114.84 | $164.61 | |||||||||
| Jun 26 | 237 | $79.00 | 10.26% | $96.00 | $171.66 | ||||||||||
| Jul 26 | 238 | $80.00 | 10.27% | $97.00 |
Subscriptions
Active Subscribers
4.20%3,847
Churn Rate
0.60%4.2%
MRR
7.10%$369K
Subscriber AOV
1.80%$87
Net Revenue Retention
2.40%108.3%
New Subscribers (MTD)
11.20%312
PlanSubscribersMRRAOVChurnLTV
Monthly
3.85K$369.3K$964.2%$2.3KRevenue Runway
New MRR/mo needed to:Stay flat$15.5K+10% MRR$52.4K+20% MRR$89.4K+50% MRR$200.2K
Monthly50% churned in 16.2 mo4.2%/mo
MonthSubscribersChurnedProjected MRRMRR Lost% of Today
Aug 263.69K−162$353.8K$-1551195.8%
Sep 263.53K−155$338.9K$-1486091.8%
Oct 263.38K−148$324.7K$-1423687.9%
Nov 263.24K−142$311.1K$-1363884.2%
Dec 263.10K−136$298.0K$-1306580.7%
Jan 272.97K−130$285.5K$-1251677.3%
Feb 272.85K−125$273.5K$-1199074.1%
Mar 272.73K−120$262.0K$-1148770.9%
Apr 272.62K−115$251.0K$-1100468.0%
May 272.50K−110$240.5K$-1054265.1%
Jun 272.40K−105$230.4K$-1009962.4%
Jul 272.30K−101$220.7K$-967559.8%