Dashboards | chappy Analytics

LTV Overview

Average Order Value

4.16%

$76.62

Customer LTV

6.40%

$487

Repeat Purchase Rate

2.10%

38.2%

Customer Retention Rate

1.30%

72.4%

Avg Orders / Customer

0.70%

2.8×

Returning Customers

5.80%

8,412

Avg Customer Lifetime

1.40%

22.8 mo

LTV

LTV 60

3.43%

$192.00

LTV 90

1.20%

$288.00

LTV 120

0.80%

$384.00

LTV 150

1.50%

$480.00

LTV 180

2.10%

$576.00

LTV 60 %

0.80%

98%

LTV 90 %

1.20%

88%

LTV 120 %

0.50%

79%

LTV 150 %

0.30%

72%

LTV 180 %

1.10%

65%

Retention Cohort

Cohort	Customers	NCPA	RPR	1st order	Month 0	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10
Jun 25	275	$79.00	12.80%	$95.00	$172.76	$247.41	$319.07	$387.87	$453.92	$517.32	$578.19	$636.62	$692.71	$746.57	$798.26
Jul 25	276	$80.00	12.81%	$96.00	$173.90	$247.90	$318.21	$385.00	$448.45	$508.73	$565.99	$620.39	$672.07	$721.17
Aug 25	277	$81.00	12.82%	$97.00	$175.02	$248.36	$317.30	$382.10	$443.01	$500.27	$554.10	$604.69	$652.25
Sep 25	278	$82.00	12.83%	$98.00	$176.12	$248.77	$316.34	$379.17	$437.61	$491.96	$542.50	$589.51
Oct 25	279	$83.00	12.84%	$99.00	$177.20	$249.14	$315.33	$376.23	$432.25	$483.79	$531.20
Nov 25	280	$84.00	12.85%	$100.00	$145.50	$186.91	$224.58	$258.87	$290.07	$318.47
Dec 25	281	$85.00	12.86%	$60.00	$105.90	$147.21	$184.39	$217.85	$247.97
Jan 26	282	$86.00	12.87%	$61.00	$107.28	$148.47	$185.13	$217.75
Feb 26	283	$87.00	12.88%	$62.00	$113.41	$163.28	$211.65
Mar 26	284	$88.00	12.89%	$63.00	$114.84	$164.61
Apr 26	237	$79.00	10.26%	$96.00	$171.66
May 26	238	$80.00	10.27%	$97.00

Subscriptions

Active Subscribers

4.20%

3,847

Churn Rate

0.60%

4.2%

MRR

7.10%

$369K

Subscriber AOV

1.80%

$87

Net Revenue Retention

2.40%

108.3%

New Subscribers (MTD)

11.20%

312

PlanSubscribersMRRAOVChurnLTV

Monthly

3.85K$369.3K$964.2%$2.3K

Revenue Runway

New MRR/mo needed to:Stay flat$15.5K+10% MRR$52.4K+20% MRR$89.4K+50% MRR$200.2K

Monthly50% churned in 16.2 mo4.2%/mo

MonthSubscribersChurnedProjected MRRMRR Lost% of Today

Jun 263.69K−162$353.8K$-1551195.8%

Jul 263.53K−155$338.9K$-1486091.8%

Aug 263.38K−148$324.7K$-1423687.9%

Sep 263.24K−142$311.1K$-1363884.2%

Oct 263.10K−136$298.0K$-1306580.7%

Nov 262.97K−130$285.5K$-1251677.3%

Dec 262.85K−125$273.5K$-1199074.1%

Jan 272.73K−120$262.0K$-1148770.9%

Feb 272.62K−115$251.0K$-1100468.0%

Mar 272.50K−110$240.5K$-1054265.1%

Apr 272.40K−105$230.4K$-1009962.4%

May 272.30K−101$220.7K$-967559.8%

Cohort

Customers

NCPA

RPR

1st order

Month 0

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Jun 25

275

$79.00

12.80%

$95.00

$172.76

$247.41

$319.07

$387.87

$453.92

$517.32

$578.19

$636.62

$692.71

$746.57

$798.26

Jul 25

276

$80.00

12.81%

$96.00

$173.90

$247.90

$318.21

$385.00

$448.45

$508.73

$565.99

$620.39

$672.07

$721.17

Aug 25

277

$81.00

12.82%

$97.00

$175.02

$248.36

$317.30

$382.10

$443.01

$500.27

$554.10

$604.69

$652.25

Sep 25

278

$82.00

12.83%

$98.00

$176.12

$248.77

$316.34

$379.17

$437.61

$491.96

$542.50

$589.51

Oct 25

279

$83.00

12.84%

$99.00

$177.20

$249.14

$315.33

$376.23

$432.25

$483.79

$531.20

Nov 25

280

$84.00

12.85%

$100.00

$145.50

$186.91

$224.58

$258.87

$290.07

$318.47

Dec 25

281

$85.00

12.86%

$60.00

$105.90

$147.21

$184.39

$217.85

$247.97

Jan 26

282

$86.00

12.87%

$61.00

$107.28

$148.47

$185.13

$217.75

Feb 26

283

$87.00

12.88%

$62.00

$113.41

$163.28

$211.65

Mar 26

284

$88.00

12.89%

$63.00

$114.84

$164.61

Apr 26

237

$79.00

10.26%

$96.00

$171.66

May 26

238

$80.00

10.27%

$97.00