Portfolio CAC drifting upward
Aggregate CPA up 22.6% vs baseline window. 18 creatives contributing materially.
Forward-looking signals from creative fatigue, CAC drift, audience saturation, and seasonal patterns.
Ranked by severity, then by confidence. Filter by signal type to focus.
Aggregate CPA up 22.6% vs baseline window. 18 creatives contributing materially.
Fatigue 57, CPA trend +28% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 57, CPA trend +30% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 57, CPA trend +23% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 56, CPA trend +28% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 56, CPA trend +26% over baseline. Expect performance break within ~5 days at current trajectory.