Portfolio CAC drifting upward
Aggregate CPA up 18.3% vs baseline window. 19 creatives contributing materially.
Forward-looking signals from creative fatigue, CAC drift, audience saturation, and seasonal patterns.
Ranked by severity, then by confidence. Filter by signal type to focus.
Aggregate CPA up 18.3% vs baseline window. 19 creatives contributing materially.
Fatigue 83, CPA trend +0% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 79, CPA trend +19% over baseline. Expect performance break within ~5 days at current trajectory.
Spend velocity +27% over the last 3 days with hold rate 66% and fatigue 0. Headroom looks clean.
Hold rate 69% in first 3 day(s); thumbstop 61%. Strong early signal — recommend doubling the test budget.
Fatigue 76, CPA trend +11% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 73, CPA trend +10% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 71, CPA trend +39% over baseline. Expect performance break within ~5 days at current trajectory.