Portfolio CAC drifting upward
Aggregate CPA up 25.9% vs baseline window. 18 creatives contributing materially.
Forward-looking signals from creative fatigue, CAC drift, audience saturation, and seasonal patterns.
Ranked by severity, then by confidence. Filter by signal type to focus.
Aggregate CPA up 25.9% vs baseline window. 18 creatives contributing materially.
Fatigue 85, CPA trend +0% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 83, CPA trend +56% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 81, CPA trend +60% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 79, CPA trend +35% over baseline. Expect performance break within ~5 days at current trajectory.
Spend velocity +18% over the last 3 days with hold rate 67% and fatigue 0. Headroom looks clean.
Fatigue 77, CPA trend +29% over baseline. Expect performance break within ~5 days at current trajectory.