Portfolio CAC drifting upward
Aggregate CPA up 21.5% vs baseline window. 22 creatives contributing materially.
Forward-looking signals from creative fatigue, CAC drift, audience saturation, and seasonal patterns.
Ranked by severity, then by confidence. Filter by signal type to focus.
Aggregate CPA up 21.5% vs baseline window. 22 creatives contributing materially.
Fatigue 78, CPA trend +48% over baseline. Expect performance break within ~5 days at current trajectory.
Spend velocity +14% over the last 3 days with hold rate 63% and fatigue 0. Headroom looks clean.
Fatigue 77, CPA trend +50% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 76, CPA trend +11% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 75, CPA trend +50% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 74, CPA trend +42% over baseline. Expect performance break within ~5 days at current trajectory.