Portfolio CAC drifting upward
Aggregate CPA up 24.4% vs baseline window. 24 creatives contributing materially.
Forward-looking signals from creative fatigue, CAC drift, audience saturation, and seasonal patterns.
Ranked by severity, then by confidence. Filter by signal type to focus.
Aggregate CPA up 24.4% vs baseline window. 24 creatives contributing materially.
3 creatives in this cluster, win rate 0%, total spend $273.7K. Returns are flattening; rotate angle or avatar.
Fatigue 83, CPA trend +20% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 81, CPA trend +20% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 80, CPA trend +56% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 80, CPA trend +50% over baseline. Expect performance break within ~5 days at current trajectory.
Fatigue 78, CPA trend +58% over baseline. Expect performance break within ~5 days at current trajectory.
Spend velocity +13% over the last 3 days with hold rate 67% and fatigue 0. Headroom looks clean.
Demand curves and CPMs typically shift upward 14 days before Black Friday.