Incrementality
Holdout lift tests measuring true incremental impact per channel
Avg iROAS
2.13x
Avg Reported ROAS
2.96x
Significant Tests
2 / 5
Active Tests
2
| Test | Status | iROAS | Rep. ROAS | Lift | Confidence | Spend | Days Left |
|---|---|---|---|---|---|---|---|
| Meta — Prospecting | Significant | 1.84x | 2.80x | +18% | 95% | $68K | — |
| Google — Brand | Significant | 2.41x | 3.12x | +31% | 98% | $42K | — |
| TikTok — TOF | Running | 1.12x | 2.30x | +9% | 71% | $31K | 8d |
| Pinterest — Retargeting | Inconclusive | 0.94x | 2.58x | -3% | 48% | $14K | — |
| Snapchat — TOF | Running | 0.88x | 2.28x | -8% | 62% | $18K | 12d |