Creative Intelligence

Hooks, mechanisms, fatigue, and winner clusters across the active library. 41 creatives tracked.

Total Creatives

Scaling

4.88%

Fatiguing

46.34%

Avg Hold Rate

43%

Avg Fatigue

Winner Clusters

Creatives grouped by Hook × Avatar × Angle — the recurring DNA behind today's scaling spend.

Comparison

Problem-Agitate × Busy Parent × Savings

Cooling

Creatives2

Win Rate0%

Avg CPA$103

Total Spend$252.7K

Before/After

Curiosity Gap × Busy Parent × Savings

Cooling

Creatives2

Win Rate0%

Avg CPA$79

Total Spend$161.5K

UGC Review

Testimonial × Loyalist × Status

Cooling

Creatives2

Win Rate0%

Avg CPA$54

Total Spend$160.3K

Founder VSL

Story Open × Busy Parent × Savings

Cooling

Creatives2

Win Rate0%

Avg CPA$51

Total Spend$129.4K

Comparison

Problem-Agitate × First-Time User × Health

Cooling

Creatives2

Win Rate0%

Avg CPA$46

Total Spend$115.9K

UGC Review

Testimonial × Wellness Seeker × Identity

Cooling

Creatives2

Win Rate0%

Avg CPA$87

Total Spend$93.4K

Demo

Direct Promise × Loyalist × Status

Cooling

Creatives2

Win Rate0%

Avg CPA$99

Total Spend$81.3K

Creative Library

Click a column to sort. Fatigue ≥ 70 is critical; ≥ 30 warrants a refresh.

Creative	Hook	Avatar	Angle	Driver	Age	Spend ↓	CPA	CPA Δ	Hold	Thumb	Status
Nutrl_Demo_v4	Direct Promise	Skeptical Buyer	Convenience	Pride	46d	$186,400	$43.75	+70.7%	37%	55%	killed
Skylar_Carousel_v3	Pattern Interrupt	Loyalist	Status	Trust	42d	$178,405	$37.55	+70.0%	42%	40%	killed
Aurelune_Comparison_v9	Problem-Agitate	Performance Athlete	Fear	Frustration	51d	$176,976	$93.59	-4.2%	49%	53%	stable
Cymbiotika_Comparison_v7	Problem-Agitate	Busy Parent	Savings	Relief	43d	$172,455	$129.60	+75.1%	41%	57%	killed
OPositiv_StaticQuote_v8	Bold Claim	First-Time User	Health	FOMO	47d	$169,715	$89.74	-4.5%	54%	67%	stable
Skylar_UGCReview_v9	Testimonial	Loyalist	Status	Trust	48d	$152,464	$36.91	+23.8%	34%	38%	fatiguing
Cymbiotika_Before/After_v4	Curiosity Gap	Busy Parent	Savings	Relief	49d	$149,982	$108.33	+19.7%	33%	55%	fatiguing
Pique_Listicle_v8	Social Proof	Wellness Seeker	Identity	Hope	44d	$146,004	$30.73	+18.3%	39%	53%	stable
Aurelune_FounderVSL_v3	Story Open	Performance Athlete	Fear	Frustration	45d	$138,848	$103.74	+25.7%	38%	40%	fatiguing
Magic Mind_UGCReview_v7	Testimonial	Skeptical Buyer	Convenience	Pride	40d	$136,702	$26.05	+17.9%	44%	37%	stable
Magic Mind_Demo_v2	Direct Promise	Wellness Seeker	Identity	Hope	50d	$83,706	$136.50	+67.3%	47%	61%	killed
Halflyte_Comparison_v1	Problem-Agitate	Busy Parent	Savings	Relief	19d	$80,233	$76.11	+25.1%	41%	45%	fatiguing
Olipop_FounderVSL_v7	Story Open	Busy Parent	Savings	Relief	49d	$78,044	$47.23	+62.6%	48%	44%	killed
Gruns_Carousel_v1	Pattern Interrupt	Skeptical Buyer	Convenience	Pride	46d	$75,643	$130.74	+66.6%	52%	46%	killed
Pique_Listicle_v6	Social Proof	Loyalist	Status	Trust	48d	$74,527	$85.04	-8.2%	68%	64%	stable
Halflyte_Comparison_v2	Problem-Agitate	First-Time User	Health	FOMO	47d	$74,225	$28.56	-8.7%	69%	77%	stable
Olipop_Before/After_v8	Curiosity Gap	Performance Athlete	Savings	Frustration	13d	$71,331	$94.57	+13.6%	24%	39%	stable
OPositiv_Before/After_v6	Curiosity Gap	Performance Athlete	Fear	Frustration	45d	$70,451	$32.72	+18.5%	53%	49%	stable
Halflyte_StaticQuote_v3	Bold Claim	Busy Parent	Health	Relief	11d	$67,781	$99.14	+42.0%	27%	56%	fatiguing
Cymbiotika_Before/After_v5	Curiosity Gap	First-Time User	Health	FOMO	17d	$67,722	$55.29	-9.4%	61%	57%	stable
Nutrl_Demo_v9	Direct Promise	Loyalist	Status	Trust	42d	$67,473	$129.16	+71.4%	27%	61%	killed
Magic Mind_UGCReview_v5	Testimonial	Wellness Seeker	Identity	Hope	44d	$67,460	$81.43	-8.4%	43%	48%	stable
Olipop_StaticQuote_v1	Bold Claim	Busy Parent	Savings	Relief	43d	$60,401	$23.41	-9.4%	44%	61%	stable
Halflyte_FounderVSL_v5	Story Open	First-Time User	Health	FOMO	41d	$59,516	$26.93	+19.8%	28%	34%	fatiguing
Olipop_StaticQuote_v9	Bold Claim	Performance Athlete	Fear	Frustration	15d	$57,709	$67.64	+16.9%	46%	59%	stable
Aurelune_FounderVSL_v4	Story Open	Busy Parent	Savings	Relief	13d	$51,392	$54.39	-4.4%	66%	72%	stable
Cymbiotika_FounderVSL_v7	Story Open	First-Time User	Fear	FOMO	9d	$45,062	$85.54	+9.8%	29%	54%	stable
Olipop_Comparison_v2	Problem-Agitate	Performance Athlete	Savings	Frustration	7d	$42,504	$84.72	+10.5%	32%	41%	fatiguing
Cymbiotika_Comparison_v8	Problem-Agitate	First-Time User	Health	FOMO	11d	$41,629	$63.06	+14.2%	51%	44%	stable
Pique_Demo_v6	Direct Promise	Skeptical Buyer	Identity	Pride	14d	$35,515	$109.16	+50.3%	38%	46%	fatiguing
Halflyte_Before/After_v6	Curiosity Gap	Busy Parent	Health	Relief	5d	$29,650	$70.56	0.0%	52%	73%	scaling
Skylar_Listicle_v1	Social Proof	Wellness Seeker	Status	Hope	12d	$28,987	$77.07	-4.6%	58%	78%	stable
Skylar_UGCReview_v8	Testimonial	Wellness Seeker	Identity	Hope	20d	$25,944	$92.63	+61.7%	24%	51%	killed
Nutrl_Carousel_v5	Pattern Interrupt	Loyalist	Convenience	Trust	10d	$23,242	$89.54	+11.9%	43%	50%	stable
Pique_UGCReview_v9	Testimonial	Skeptical Buyer	Identity	Pride	8d	$17,830	$74.30	-2.3%	63%	62%	scaling
Pique_Listicle_v7	Social Proof	Skeptical Buyer	Convenience	Pride	16d	$15,428	$80.59	+49.6%	29%	36%	fatiguing
Magic Mind_Demo_v3	Direct Promise	Loyalist	Status	Trust	18d	$13,807	$69.42	+12.7%	27%	48%	stable
Skylar_Demo_v4	Direct Promise	Wellness Seeker	Status	Hope	6d	$13,107	$80.50	0.0%	48%	35%	stable
Skylar_Carousel_v2	Pattern Interrupt	Wellness Seeker	Identity	Hope	14d	$12,322	$54.44	-3.7%	50%	68%	stable
OPositiv_Before/After_v1	Curiosity Gap	Busy Parent	Savings	Relief	13d	$11,508	$49.48	+50.9%	33%	37%	fatiguing
Magic Mind_UGCReview_v6	Testimonial	Loyalist	Status	Trust	12d	$7,834	$71.60	+48.4%	34%	50%	fatiguing