Static Quote
CoolingBold Claim × First-Time User × Fear
Creatives2
Win Rate0%
Avg CPA$59
Total Spend$201.1K
Creative Intelligence
Hooks, mechanisms, fatigue, and winner clusters across the active library. 31 creatives tracked.
Total Creatives
31
Scaling
3.23%1
Fatiguing
45.16%14
Avg Hold Rate
44%
Avg Fatigue
49
Winner Clusters
Creatives grouped by Hook × Avatar × Angle — the recurring DNA behind today's scaling spend.
Founder VSL
CoolingStory Open × Performance Athlete × Savings
Creatives2
Win Rate0%
Avg CPA$48
Total Spend$186.6K
UGC Review
CoolingTestimonial × Skeptical Buyer × Identity
Creatives2
Win Rate0%
Avg CPA$93
Total Spend$91.3K
Carousel
CoolingPattern Interrupt × Skeptical Buyer × Identity
Creatives2
Win Rate0%
Avg CPA$50
Total Spend$45.7K
Creative Library
Click a column to sort. Fatigue ≥ 70 is critical; ≥ 30 warrants a refresh.
| Creative | Hook | Avatar | Angle | Driver | Age | Spend ↓ | CPA | CPA Δ | Hold | Thumb | Fatigue | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Aurelune_FounderVSL_v3 | Story Open | First-Time User | Fear | FOMO | 45d | $157,196 | $63.40 | +0.1% | 50% | 73% | stable | |
OPositiv_Before/After_v2 | Curiosity Gap | Busy Parent | Health | Relief | 41d | $150,076 | $59.49 | -0.2% | 55% | 57% | stable | |
Halflyte_Comparison_v7 | Problem-Agitate | Performance Athlete | Savings | Frustration | 43d | $149,397 | $91.30 | +72.4% | 34% | 55% | killed | |
Olipop_StaticQuote_v6 | Bold Claim | First-Time User | Fear | FOMO | 39d | $142,184 | $85.42 | +71.7% | 39% | 40% | killed | |
Halflyte_FounderVSL_v1 | Story Open | Performance Athlete | Savings | Frustration | 37d | $134,037 | $52.79 | -5.4% | 60% | 72% | stable | |
Skylar_Listicle_v9 | Social Proof | Loyalist | Status | Trust | 24d | $130,001 | $35.05 | +56.3% | 38% | 37% | killed | |
Nutrl_Carousel_v4 | Pattern Interrupt | Skeptical Buyer | Convenience | Pride | 22d | $112,983 | $20.93 | -11.4% | 59% | 69% | stable | |
Pique_UGCReview_v8 | Testimonial | Wellness Seeker | Identity | Hope | 20d | $109,356 | $29.39 | +56.4% | 43% | 51% | fatiguing | |
Skylar_Demo_v3 | Direct Promise | Loyalist | Status | Trust | 18d | $89,020 | $17.99 | -2.5% | 64% | 53% | stable | |
Nutrl_Listicle_v7 | Social Proof | Skeptical Buyer | Convenience | Pride | 16d | $72,778 | $112.96 | +20.1% | 48% | 56% | stable | |
Magic Mind_UGCReview_v5 | Testimonial | Skeptical Buyer | Identity | Pride | 44d | $68,021 | $91.99 | +66.3% | 48% | 52% | killed | |
Gruns_Listicle_v4 | Social Proof | Loyalist | Convenience | Trust | 40d | $61,578 | $86.17 | +56.9% | 53% | 36% | killed | |
Olipop_StaticQuote_v9 | Bold Claim | First-Time User | Fear | FOMO | 15d | $58,898 | $32.52 | -4.5% | 57% | 63% | stable | |
Gruns_Carousel_v1 | Pattern Interrupt | Loyalist | Convenience | Trust | 46d | $58,628 | $80.13 | +29.0% | 46% | 34% | fatiguing | |
Aurelune_FounderVSL_v4 | Story Open | Performance Athlete | Savings | Frustration | 13d | $52,570 | $42.61 | +51.5% | 42% | 45% | fatiguing | |
Nutrl_Demo_v9 | Direct Promise | Wellness Seeker | Status | Hope | 42d | $51,547 | $75.24 | +28.5% | 51% | 49% | fatiguing | |
Gruns_Listicle_v5 | Social Proof | Skeptical Buyer | Identity | Pride | 8d | $49,895 | $29.24 | +7.2% | 33% | 53% | stable | |
Magic Mind_Carousel_v9 | Pattern Interrupt | Wellness Seeker | Status | Hope | 6d | $45,614 | $27.08 | 0.0% | 35% | 40% | fatiguing | |
OPositiv_FounderVSL_v6 | Story Open | Performance Athlete | Fear | Frustration | 21d | $43,988 | $30.84 | +60.8% | 27% | 47% | killed | |
Skylar_Carousel_v8 | Pattern Interrupt | Skeptical Buyer | Identity | Pride | 38d | $41,420 | $67.51 | +20.3% | 25% | 34% | stable | |
Cymbiotika_Comparison_v8 | Problem-Agitate | Busy Parent | Health | Relief | 11d | $40,486 | $28.27 | -5.4% | 62% | 77% | stable | |
Halflyte_StaticQuote_v2 | Bold Claim | First-Time User | Health | FOMO | 23d | $38,886 | $27.31 | +18.8% | 24% | 60% | stable | |
Halflyte_Before/After_v5 | Curiosity Gap | First-Time User | Health | FOMO | 17d | $32,216 | $139.50 | +60.0% | 32% | 62% | fatiguing | |
OPositiv_Before/After_v3 | Curiosity Gap | First-Time User | Fear | FOMO | 9d | $31,199 | $32.10 | +28.7% | 47% | 60% | fatiguing | |
Olipop_Comparison_v1 | Problem-Agitate | Busy Parent | Savings | Relief | 19d | $29,461 | $23.24 | +20.8% | 29% | 45% | stable | |
Magic Mind_UGCReview_v2 | Testimonial | Skeptical Buyer | Identity | Pride | 8d | $23,297 | $94.69 | +7.4% | 48% | 44% | stable | |
Aurelune_StaticQuote_v7 | Bold Claim | Performance Athlete | Savings | Frustration | 7d | $23,061 | $23.88 | -1.4% | 67% | 62% | scaling | |
Cymbiotika_StaticQuote_v9 | Bold Claim | Performance Athlete | Fear | Frustration | 15d | $19,708 | $112.64 | +17.5% | 34% | 60% | stable | |
Gruns_Carousel_v2 | Pattern Interrupt | Skeptical Buyer | Identity | Pride | 14d | $4,253 | $31.60 | -1.9% | 43% | 66% | stable | |
Pique_Demo_v1 | Direct Promise | Loyalist | Convenience | Trust | 10d | $3,838 | $34.85 | +34.8% | 30% | 56% | fatiguing | |
Magic Mind_UGCReview_v6 | Testimonial | Wellness Seeker | Status | Hope | 12d | $3,528 | $34.38 | +13.9% | 28% | 39% | stable |