Creative Intelligence

Hooks, mechanisms, fatigue, and winner clusters across the active library. 44 creatives tracked.

Total Creatives

Scaling

2.27%

Fatiguing

45.45%

Avg Hold Rate

46%

Avg Fatigue

Winner Clusters

Creatives grouped by Hook × Avatar × Angle — the recurring DNA behind today's scaling spend.

UGC Review

Testimonial × Skeptical Buyer × Status

Cooling

Creatives2

Win Rate0%

Avg CPA$87

Total Spend$183.4K

Demo

Direct Promise × Skeptical Buyer × Status

Cooling

Creatives2

Win Rate0%

Avg CPA$69

Total Spend$183.0K

Listicle

Social Proof × Skeptical Buyer × Status

Cooling

Creatives2

Win Rate0%

Avg CPA$75

Total Spend$182.5K

Comparison

Problem-Agitate × Performance Athlete × Health

Cooling

Creatives2

Win Rate0%

Avg CPA$98

Total Spend$172.2K

Demo

Direct Promise × Wellness Seeker × Convenience

Cooling

Creatives2

Win Rate0%

Avg CPA$78

Total Spend$167.2K

Demo

Direct Promise × Loyalist × Identity

Cooling

Creatives2

Win Rate0%

Avg CPA$60

Total Spend$164.2K

Comparison

Problem-Agitate × Busy Parent × Fear

Cooling

Creatives2

Win Rate0%

Avg CPA$69

Total Spend$142.2K

Before/After

Curiosity Gap × First-Time User × Savings

Cooling

Creatives2

Win Rate0%

Avg CPA$67

Total Spend$93.0K

Creative Library

Click a column to sort. Fatigue ≥ 70 is critical; ≥ 30 warrants a refresh.

Creative	Hook	Avatar	Angle	Driver	Age	Spend ↓	CPA	CPA Δ	Hold	Thumb	Status
OPositiv_FounderVSL_v1	Story Open	Performance Athlete	Health	Frustration	29d	$174,345	$82.85	+77.3%	53%	48%	killed
Aurelune_Before/After_v2	Curiosity Gap	Busy Parent	Fear	Relief	33d	$171,800	$86.14	+72.4%	48%	33%	killed
Magic Mind_Carousel_v6	Pattern Interrupt	Wellness Seeker	Convenience	Hope	34d	$165,514	$40.27	-1.0%	65%	75%	stable
Pique_Demo_v7	Direct Promise	Loyalist	Identity	Trust	38d	$161,914	$42.01	-5.6%	60%	61%	stable
Skylar_Listicle_v2	Social Proof	Skeptical Buyer	Status	Pride	36d	$156,349	$52.06	+29.7%	44%	63%	fatiguing
OPositiv_Comparison_v7	Problem-Agitate	Performance Athlete	Health	Frustration	35d	$153,450	$69.56	+17.2%	45%	46%	stable
Gruns_Demo_v5	Direct Promise	Skeptical Buyer	Status	Pride	30d	$153,439	$34.50	-10.6%	70%	60%	stable
Halflyte_StaticQuote_v6	Bold Claim	First-Time User	Savings	FOMO	31d	$141,998	$67.70	+28.2%	50%	61%	fatiguing
Pique_UGCReview_v1	Testimonial	Loyalist	Identity	Trust	32d	$139,769	$45.26	+24.0%	49%	47%	fatiguing
Olipop_Comparison_v5	Problem-Agitate	Busy Parent	Fear	Relief	27d	$127,241	$60.14	+21.9%	25%	45%	fatiguing
Pique_UGCReview_v2	Testimonial	Skeptical Buyer	Status	Pride	60d	$102,677	$79.53	-6.1%	47%	49%	stable
Skylar_Demo_v6	Direct Promise	Wellness Seeker	Convenience	Hope	58d	$99,313	$100.98	+29.4%	32%	52%	fatiguing
Olipop_Before/After_v9	Curiosity Gap	First-Time User	Savings	FOMO	37d	$85,180	$65.90	+61.6%	28%	39%	killed
Nutrl_UGCReview_v5	Testimonial	Skeptical Buyer	Status	Pride	36d	$80,750	$94.36	+75.1%	29%	52%	killed
Cymbiotika_Comparison_v4	Problem-Agitate	First-Time User	Health	FOMO	11d	$77,642	$110.33	+39.0%	41%	56%	fatiguing
Cymbiotika_FounderVSL_v8	Story Open	Busy Parent	Fear	Relief	33d	$73,872	$57.88	+74.0%	33%	54%	killed
Skylar_Listicle_v4	Social Proof	Loyalist	Identity	Trust	32d	$68,200	$85.35	+68.8%	34%	37%	killed
Gruns_Demo_v9	Direct Promise	Wellness Seeker	Convenience	Hope	34d	$67,887	$54.13	-10.3%	49%	54%	stable
Aurelune_Before/After_v7	Curiosity Gap	Performance Athlete	Health	Frustration	29d	$65,908	$53.77	+79.0%	38%	38%	killed
Olipop_Comparison_v3	Problem-Agitate	First-Time User	Savings	FOMO	31d	$65,663	$34.98	-5.0%	53%	56%	stable
Nutrl_Carousel_v8	Pattern Interrupt	Skeptical Buyer	Status	Pride	30d	$64,861	$53.21	-5.7%	54%	69%	stable
Aurelune_StaticQuote_v4	Bold Claim	Performance Athlete	Health	Frustration	35d	$64,399	$51.35	+30.4%	30%	37%	fatiguing
Olipop_Before/After_v8	Curiosity Gap	Performance Athlete	Fear	Frustration	9d	$59,968	$82.89	-3.0%	61%	59%	stable
Gruns_UGCReview_v3	Testimonial	Wellness Seeker	Convenience	Hope	28d	$59,359	$62.97	+22.3%	39%	41%	stable
Aurelune_StaticQuote_v3	Bold Claim	Busy Parent	Savings	Relief	7d	$49,235	$95.60	+10.0%	46%	41%	fatiguing
Cymbiotika_FounderVSL_v7	Story Open	First-Time User	Health	FOMO	5d	$31,487	$76.44	0.0%	66%	73%	scaling
Pique_Demo_v8	Direct Promise	Skeptical Buyer	Status	Pride	6d	$29,519	$103.64	0.0%	52%	63%	fatiguing
Pique_Demo_v6	Direct Promise	Skeptical Buyer	Convenience	Pride	10d	$26,198	$95.63	+10.9%	27%	50%	stable
Magic Mind_Listicle_v8	Social Proof	Skeptical Buyer	Status	Pride	60d	$26,156	$97.99	+57.0%	44%	45%	killed
Skylar_Listicle_v1	Social Proof	Wellness Seeker	Identity	Hope	8d	$25,517	$97.24	+19.2%	30%	37%	fatiguing
Olipop_Comparison_v2	Problem-Agitate	Performance Athlete	Fear	Frustration	3d	$19,633	$82.11	0.0%	69%	61%	stable
Olipop_Comparison_v4	Problem-Agitate	Performance Athlete	Health	Frustration	59d	$18,708	$126.55	+61.3%	45%	58%	killed
Skylar_Listicle_v3	Social Proof	Wellness Seeker	Convenience	Hope	4d	$17,900	$84.74	0.0%	42%	65%	stable
Magic Mind_Carousel_v5	Pattern Interrupt	Loyalist	Status	Trust	6d	$15,235	$87.13	0.0%	32%	35%	stable
OPositiv_Comparison_v2	Problem-Agitate	Busy Parent	Fear	Relief	3d	$14,989	$78.25	0.0%	44%	49%	stable
Pique_UGCReview_v9	Testimonial	Skeptical Buyer	Convenience	Pride	4d	$12,618	$89.00	0.0%	53%	67%	stable
Nutrl_Carousel_v7	Pattern Interrupt	Loyalist	Identity	Trust	2d	$10,016	$91.59	0.0%	45%	52%	stable
OPositiv_Comparison_v6	Problem-Agitate	First-Time User	Savings	FOMO	7d	$9,072	$105.02	+10.6%	35%	59%	fatiguing
Aurelune_Before/After_v6	Curiosity Gap	First-Time User	Savings	FOMO	1d	$7,870	$68.19	0.0%	46%	66%	stable
Gruns_Demo_v4	Direct Promise	Wellness Seeker	Identity	Hope	2d	$5,830	$82.95	0.0%	55%	64%	stable
Olipop_Before/After_v1	Curiosity Gap	Performance Athlete	Health	Frustration	5d	$4,313	$96.77	0.0%	56%	71%	stable
Halflyte_StaticQuote_v5	Bold Claim	Busy Parent	Fear	Relief	3d	$3,382	$100.71	0.0%	58%	58%	stable
Gruns_Demo_v4	Direct Promise	Loyalist	Identity	Trust	2d	$2,268	$77.66	0.0%	60%	73%	stable
Cymbiotika_FounderVSL_v9	Story Open	First-Time User	Savings	FOMO	1d	$979	$92.76	0.0%	61%	56%	stable