Before/After
CoolingCuriosity Gap × Performance Athlete × Fear
Creatives2
Win Rate0%
Avg CPA$69
Total Spend$297.8K
Creative Intelligence
Hooks, mechanisms, fatigue, and winner clusters across the active library. 32 creatives tracked.
Total Creatives
32
Scaling
0.00%0
Fatiguing
50.00%16
Avg Hold Rate
47%
Avg Fatigue
41
Winner Clusters
Creatives grouped by Hook × Avatar × Angle — the recurring DNA behind today's scaling spend.
Demo
CoolingDirect Promise × Skeptical Buyer × Convenience
Creatives2
Win Rate0%
Avg CPA$74
Total Spend$120.2K
Comparison
CoolingProblem-Agitate × Performance Athlete × Fear
Creatives2
Win Rate0%
Avg CPA$66
Total Spend$118.0K
UGC Review
CoolingTestimonial × Skeptical Buyer × Convenience
Creatives2
Win Rate0%
Avg CPA$66
Total Spend$62.0K
Demo
CoolingDirect Promise × Wellness Seeker × Identity
Creatives2
Win Rate0%
Avg CPA$84
Total Spend$39.7K
Creative Library
Click a column to sort. Fatigue ≥ 70 is critical; ≥ 30 warrants a refresh.
| Creative | Hook | Avatar | Angle | Driver | Age | Spend ↓ | CPA | CPA Δ | Hold | Thumb | Fatigue | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Nutrl_Listicle_v8 | Social Proof | Loyalist | Identity | Trust | 44d | $187,395 | $65.15 | +65.4% | 26% | 49% | killed | |
Magic Mind_Listicle_v5 | Social Proof | Loyalist | Status | Trust | 60d | $186,092 | $73.23 | +69.0% | 45% | 58% | killed | |
Halflyte_Before/After_v8 | Curiosity Gap | Performance Athlete | Fear | Frustration | 57d | $182,358 | $41.52 | +79.2% | 49% | 59% | killed | |
Gruns_UGCReview_v4 | Testimonial | Wellness Seeker | Identity | Hope | 56d | $180,594 | $65.00 | +62.7% | 50% | 42% | killed | |
Skylar_UGCReview_v7 | Testimonial | Wellness Seeker | Convenience | Hope | 40d | $179,813 | $61.31 | +70.3% | 31% | 33% | killed | |
Nutrl_Demo_v2 | Direct Promise | Loyalist | Identity | Trust | 38d | $169,989 | $37.77 | -4.6% | 52% | 66% | stable | |
Gruns_Carousel_v3 | Pattern Interrupt | Skeptical Buyer | Status | Pride | 42d | $166,084 | $39.56 | -9.2% | 47% | 51% | stable | |
Skylar_Demo_v4 | Direct Promise | Wellness Seeker | Convenience | Hope | 46d | $162,584 | $57.45 | +28.3% | 54% | 61% | fatiguing | |
Nutrl_Carousel_v9 | Pattern Interrupt | Skeptical Buyer | Convenience | Pride | 58d | $154,929 | $57.29 | +26.2% | 48% | 55% | fatiguing | |
OPositiv_Comparison_v7 | Problem-Agitate | First-Time User | Health | FOMO | 35d | $136,442 | $83.65 | -1.6% | 65% | 75% | stable | |
Halflyte_StaticQuote_v6 | Bold Claim | Busy Parent | Savings | Relief | 31d | $121,172 | $75.79 | -6.8% | 70% | 59% | stable | |
Aurelune_Before/After_v2 | Curiosity Gap | Performance Athlete | Fear | Frustration | 33d | $115,457 | $96.55 | +23.1% | 49% | 47% | fatiguing | |
OPositiv_FounderVSL_v1 | Story Open | First-Time User | Health | FOMO | 29d | $109,378 | $91.94 | +22.6% | 24% | 62% | fatiguing | |
Olipop_Comparison_v5 | Problem-Agitate | Performance Athlete | Fear | Frustration | 27d | $106,481 | $72.08 | -7.0% | 45% | 74% | stable | |
Halflyte_Before/After_v6 | Curiosity Gap | Busy Parent | Fear | Relief | 45d | $84,319 | $45.15 | -5.2% | 58% | 70% | stable | |
Aurelune_Comparison_v2 | Problem-Agitate | Performance Athlete | Health | Frustration | 47d | $83,848 | $58.09 | +23.9% | 38% | 58% | stable | |
Skylar_Demo_v6 | Direct Promise | Skeptical Buyer | Convenience | Pride | 58d | $75,786 | $26.88 | -6.1% | 51% | 51% | stable | |
Cymbiotika_StaticQuote_v7 | Bold Claim | First-Time User | Health | FOMO | 59d | $73,339 | $57.93 | +28.4% | 32% | 51% | fatiguing | |
OPositiv_FounderVSL_v2 | Story Open | Performance Athlete | Fear | Frustration | 57d | $73,125 | $44.99 | -2.1% | 52% | 64% | stable | |
Olipop_FounderVSL_v5 | Story Open | Performance Athlete | Health | Frustration | 41d | $71,923 | $39.15 | -10.2% | 63% | 55% | stable | |
OPositiv_StaticQuote_v1 | Bold Claim | First-Time User | Savings | FOMO | 43d | $71,783 | $51.06 | +18.4% | 43% | 42% | stable | |
Halflyte_Comparison_v9 | Problem-Agitate | Busy Parent | Fear | Relief | 39d | $67,573 | $48.34 | +29.5% | 48% | 57% | fatiguing | |
Aurelune_Comparison_v6 | Problem-Agitate | Busy Parent | Savings | Relief | 55d | $65,207 | $50.91 | +22.7% | 37% | 36% | fatiguing | |
Gruns_Demo_v9 | Direct Promise | Skeptical Buyer | Convenience | Pride | 34d | $44,461 | $121.78 | +62.9% | 33% | 53% | killed | |
Nutrl_Carousel_v8 | Pattern Interrupt | Loyalist | Status | Trust | 30d | $35,017 | $116.00 | +71.7% | 38% | 38% | killed | |
Pique_UGCReview_v6 | Testimonial | Skeptical Buyer | Convenience | Pride | 4d | $31,580 | $59.77 | 0.0% | 58% | 58% | stable | |
Gruns_UGCReview_v3 | Testimonial | Skeptical Buyer | Convenience | Pride | 28d | $30,430 | $72.06 | -5.9% | 58% | 70% | stable | |
Skylar_Listicle_v4 | Social Proof | Wellness Seeker | Identity | Hope | 32d | $28,817 | $96.40 | +21.1% | 35% | 51% | fatiguing | |
Skylar_Demo_v7 | Direct Promise | Wellness Seeker | Identity | Hope | 26d | $23,975 | $112.55 | +74.6% | 43% | 53% | killed | |
Gruns_Demo_v1 | Direct Promise | Wellness Seeker | Identity | Hope | 2d | $15,761 | $54.97 | 0.0% | 61% | 55% | stable | |
OPositiv_Comparison_v8 | Problem-Agitate | Performance Athlete | Fear | Frustration | 3d | $11,479 | $60.80 | 0.0% | 45% | 62% | stable | |
Aurelune_Before/After_v3 | Curiosity Gap | Busy Parent | Savings | Relief | 1d | $5,516 | $50.26 | 0.0% | 47% | 49% | stable |