Creative Intelligence

Hooks, mechanisms, fatigue, and winner clusters across the active library. 41 creatives tracked.

Total Creatives

Scaling

7.32%

Fatiguing

51.22%

Avg Hold Rate

44%

Avg Fatigue

Winner Clusters

Creatives grouped by Hook × Avatar × Angle — the recurring DNA behind today's scaling spend.

Carousel

Pattern Interrupt × Wellness Seeker × Convenience

Cooling

Creatives2

Win Rate50%

Avg CPA$99

Total Spend$201.3K

Founder VSL

Story Open × Busy Parent × Fear

Cooling

Creatives2

Win Rate50%

Avg CPA$99

Total Spend$120.0K

Comparison

Problem-Agitate × Busy Parent × Fear

Cooling

Creatives3

Win Rate0%

Avg CPA$59

Total Spend$273.7K

Carousel

Pattern Interrupt × Loyalist × Identity

Cooling

Creatives2

Win Rate0%

Avg CPA$70

Total Spend$233.2K

Listicle

Social Proof × Loyalist × Identity

Cooling

Creatives2

Win Rate0%

Avg CPA$50

Total Spend$184.1K

UGC Review

Testimonial × Loyalist × Identity

Cooling

Creatives2

Win Rate0%

Avg CPA$96

Total Spend$165.9K

Carousel

Pattern Interrupt × Skeptical Buyer × Status

Cooling

Creatives2

Win Rate0%

Avg CPA$53

Total Spend$162.8K

UGC Review

Testimonial × Wellness Seeker × Convenience

Cooling

Creatives2

Win Rate0%

Avg CPA$43

Total Spend$149.9K

Creative Library

Click a column to sort. Fatigue ≥ 70 is critical; ≥ 30 warrants a refresh.

Creative	Hook	Avatar	Angle	Driver	Age	Spend ↓	CPA	CPA Δ	Hold	Thumb	Status
Gruns_Carousel_v1	Pattern Interrupt	Wellness Seeker	Convenience	Hope	46d	$191,391	$107.71	+72.5%	32%	46%	killed
Nutrl_Demo_v9	Direct Promise	Skeptical Buyer	Status	Pride	42d	$180,579	$98.35	+66.1%	37%	61%	killed
Skylar_Carousel_v8	Pattern Interrupt	Loyalist	Identity	Trust	38d	$176,045	$95.61	+71.0%	42%	46%	killed
Cymbiotika_Comparison_v3	Problem-Agitate	Busy Parent	Fear	Relief	39d	$169,548	$67.60	+76.3%	41%	63%	killed
Skylar_UGCReview_v5	Testimonial	Loyalist	Identity	Trust	44d	$159,695	$85.58	+29.0%	35%	44%	fatiguing
Skylar_Listicle_v8	Social Proof	Loyalist	Identity	Trust	32d	$147,678	$61.03	-7.7%	68%	68%	stable
Pique_Listicle_v4	Social Proof	Wellness Seeker	Convenience	Hope	40d	$143,003	$77.44	+23.4%	40%	59%	fatiguing
Nutrl_Carousel_v3	Pattern Interrupt	Skeptical Buyer	Status	Pride	30d	$140,357	$73.55	+21.4%	53%	41%	stable
Pique_UGCReview_v7	Testimonial	Wellness Seeker	Convenience	Hope	28d	$127,485	$54.27	-12.6%	43%	53%	stable
Nutrl_Listicle_v6	Social Proof	Skeptical Buyer	Status	Pride	24d	$125,319	$81.92	+71.2%	30%	43%	killed
Skylar_Demo_v2	Direct Promise	Loyalist	Identity	Trust	26d	$110,472	$68.06	+25.5%	28%	55%	fatiguing
Olipop_FounderVSL_v3	Story Open	Busy Parent	Fear	Relief	45d	$83,683	$107.07	+68.9%	49%	50%	killed
Halflyte_Comparison_v7	Problem-Agitate	First-Time User	Savings	FOMO	43d	$75,854	$61.13	-14.0%	69%	52%	stable
Olipop_FounderVSL_v2	Story Open	Performance Athlete	Health	Frustration	17d	$74,100	$22.15	-4.8%	57%	48%	stable
OPositiv_Before/After_v2	Curiosity Gap	Performance Athlete	Health	Frustration	41d	$65,599	$77.80	+25.5%	54%	55%	fatiguing
Olipop_StaticQuote_v6	Bold Claim	Busy Parent	Fear	Relief	39d	$65,330	$60.75	-5.0%	44%	67%	stable
Halflyte_FounderVSL_v1	Story Open	First-Time User	Savings	FOMO	37d	$63,496	$76.19	+30.2%	28%	39%	fatiguing
Halflyte_Comparison_v6	Problem-Agitate	Busy Parent	Fear	Relief	15d	$60,231	$24.42	+17.3%	41%	50%	stable
Magic Mind_UGCReview_v6	Testimonial	Skeptical Buyer	Status	Pride	12d	$59,888	$48.04	+41.4%	45%	51%	fatiguing
Halflyte_StaticQuote_v1	Bold Claim	First-Time User	Savings	FOMO	31d	$58,416	$95.29	+73.1%	36%	47%	killed
Gruns_Carousel_v2	Pattern Interrupt	Loyalist	Identity	Trust	14d	$57,116	$44.34	+11.6%	42%	33%	stable
Cymbiotika_Before/After_v1	Curiosity Gap	First-Time User	Savings	FOMO	13d	$54,257	$18.34	-4.5%	62%	63%	stable
OPositiv_FounderVSL_v5	Story Open	Performance Athlete	Health	Frustration	29d	$52,509	$54.45	-11.7%	57%	49%	stable
Olipop_Comparison_v9	Problem-Agitate	Busy Parent	Fear	Relief	27d	$43,902	$85.61	+65.5%	41%	62%	killed
Olipop_StaticQuote_v5	Bold Claim	Performance Athlete	Health	Frustration	11d	$43,799	$110.79	+14.5%	46%	35%	stable
Halflyte_Before/After_v4	Curiosity Gap	First-Time User	Savings	FOMO	25d	$38,852	$53.51	-7.2%	62%	64%	stable
Nutrl_Demo_v1	Direct Promise	Wellness Seeker	Convenience	Hope	10d	$37,323	$38.89	+11.5%	47%	48%	stable
Gruns_Listicle_v5	Social Proof	Loyalist	Identity	Trust	8d	$36,373	$38.06	+19.7%	50%	35%	fatiguing
Aurelune Health_FounderVSL_v9	Story Open	Busy Parent	Fear	Relief	9d	$36,352	$90.57	-3.2%	67%	78%	scaling
Cymbiotika_StaticQuote_v8	Bold Claim	Performance Athlete	Health	Frustration	23d	$32,702	$80.58	+66.6%	46%	46%	killed
Skylar_Carousel_v9	Pattern Interrupt	Skeptical Buyer	Status	Pride	6d	$22,435	$32.73	0.0%	52%	63%	stable
Skylar_UGCReview_v4	Testimonial	Wellness Seeker	Convenience	Hope	16d	$22,405	$31.14	+56.3%	25%	57%	fatiguing
OPositiv_StaticQuote_v9	Bold Claim	Busy Parent	Fear	Relief	15d	$17,732	$55.85	+58.2%	26%	40%	fatiguing
Aurelune Health_FounderVSL_v4	Story Open	First-Time User	Savings	FOMO	13d	$13,929	$35.59	-7.0%	46%	72%	stable
Magic Mind_Demo_v8	Direct Promise	Loyalist	Identity	Trust	14d	$12,674	$23.54	+15.1%	27%	54%	stable
Pique_Listicle_v3	Social Proof	Skeptical Buyer	Status	Pride	12d	$12,567	$23.44	+49.7%	30%	41%	fatiguing
Skylar_Carousel_v7	Pattern Interrupt	Wellness Seeker	Convenience	Hope	10d	$9,883	$89.70	-2.9%	50%	74%	scaling
Halflyte_Comparison_v8	Problem-Agitate	Performance Athlete	Health	Frustration	11d	$9,540	$45.37	+39.4%	31%	55%	fatiguing
OPositiv_Before/After_v3	Curiosity Gap	Busy Parent	Fear	Relief	9d	$7,589	$32.91	-3.1%	51%	57%	scaling
Magic Mind_UGCReview_v2	Testimonial	Loyalist	Identity	Trust	8d	$6,177	$107.27	+20.2%	35%	56%	fatiguing
Aurelune Health_StaticQuote_v7	Bold Claim	First-Time User	Savings	FOMO	7d	$5,840	$35.24	+4.0%	36%	59%	stable